![]() ![]() If you’ve ever seen my handwriting, you’ll know why that was a lost cause. In the old, old days, I used a paper notebook. What does a geeky, notes-obsessed copywriter use to record notes that he feels are akin to part of his brain? That’s the very question I’ve been struggling to answer for many years. But I’ve struggled to find a good notes app So in addition to phrasing, Clash of Clans and facts, I’m also obsessive about my notes. It’s not just that I can’t access the facts I need to write copy or support an idea, it’s that I feel like I’ve lost part of my brain! And if they’re not working properly – if I can’t access the facts I want, when I want them – it’s very disconcerting. In other words, my notes become an extension of my brain. Eventually I even create collections of notes around ideas and issues. I summarise logic, add my own comments and thoughts, take photos and screenshots, paste quotes, clip web pages and so on. ![]() So instead of trying to remember every last detail of everything I’ve ever researched, I take notes. ![]() (You wouldn’t guess it from my inhumanly large noggin, but it’s true.) And it seems my brain just isn’t big enough to do that. Sure, I remember the guts, but when I’m writing (or I’m questioned), I like to be able to rattle off the details. Statistics, research findings, quotes, laws, policies, dates, names, actions – that sort of thing. Unfortunately, I find facts very hard to retain – or at least recall. In general life, I like to base my opinions and beliefs on evidence, and I was taught to always challenge ‘conventional wisdom’. So I do a lot of research and digest a lot of facts. And to do that credibly, I have to learn a lot. From finding exactly the right phrasing for a job to upgrading everything in exactly right order in Clash of Clans.īut I’m particularly obsessive about facts.Īs a freelance copywriter, I have to write about something new every day. ![]()
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